We want to change the entire food chain to 100% organic

We are Naturell-ab We love organic food

Specialist in organic food products


Years of experience


Recyclable packaging




Ethical & social principals

Who we are

Naturell-ab is a leading organic food wholesaler active in the supply chain of 100% organic food ingredients and organic consumer products. 

As a specialist in organic ingredients with over 40 years of experience in the industry, we partner globally with producers to source a wide portfolio of only the highest-quality organic products. Our mission is to change the entire food chain to 100% organic ingredients, which is why we work together with a network of organic farmers on local projects.

We pack organic ingredients for private labels within the food service market, offering full traceability. We also offer high-quality consumer products with our brands La BIO IDEA, Amaizin and Basta!. No matter whether it’s businesses looking for an organic food wholesaler or consumer goods, we use recyclable packaging to minimise our carbon footprint. We ensure that everything we do is up to the highest ethical and social standards and that we meet all organic criteria to achieve the relevant certifications.

We take action. Stand up. Connect. Together with people like you we create a sustainable future. Together for our planet.